TATA ACE Pro Launched in Lucknow, Paving the Way for a New Wave of Entrepreneurship in Uttar Pradesh

As India moves forward on its development journey, the role of small traders, entrepreneurs, and gig workers is becoming increasingly significant. Recognizing their potential, Tata Motors Commercial Vehicles, in partnership with TV9 Network, has launched a special campaign titled “ACE Pro – Ab Meri Bari” to empower this segment. The campaign has now reached Lucknow, the capital of Uttar Pradesh.

Campaign Journey Across India

Launched initially in Pune, the campaign has travelled through major cities like Bengaluru, Chennai, Hyderabad, Delhi, and Agra, before arriving in Lucknow. The event in Lucknow witnessed enthusiastic participation from dealers, customers, and entrepreneurs, celebrating the unveiling of the TATA ACE Pro mini truck.

ACE Pro: Designed for Modern Entrepreneurs

The TATA ACE Pro has been developed to support the evolving needs of micro and small businesses. It is available in three variants:

• Petrol – ideal for short urban trips

• Bi-fuel (CNG + petrol) – suitable for cost-effective long routes

• EV (Electric Vehicle) – designed for eco-conscious smart delivery solutions

With a starting price of just Rs 3.99 lakh, the ACE Pro is positioned as India’s most economical and versatile mini truck.

Strong Industry Support

Ritesh Kothari, National Sales Head (SCVPU) of Tata Motors Commercial Vehicles, emphasized how the range of models caters to different customer needs.

“Petrol for city drives, bi-fuel for long economical runs, and EVs for green-conscious businesses.”

Rishi Arora of Rudransh Enterprises, a long-time Tata customer, shared his experience:

“We began our journey with TATA ACE in 2005. Today we run 30 vehicles. Tata's reliability and performance are unmatched.”

Pawan Kataria, owner of Karnawal Traders, echoed this sentiment, stating:

“The future is electric, and Tata’s decision to launch the ACE Pro EV is a game-changer for businesses.”

Driving Self-Reliance and Opportunity

With improved design, fuel efficiency, safety features, and accessible financing options, the ACE Pro is not just a vehicle but a symbol of opportunity and self-reliance. The “Ab Meri Bari” campaign aims to create a strong platform for aspiring entrepreneurs and small business owners in Lucknow and beyond, enabling them to expand their ventures and become self-sufficient.